Corporate Events Brochure

10 tips for designing an event brochure | Print design

Event brochures need to be a balance between the impactful and informative. Simon Tilbrook guides you through the best way to achieve this.

Designing event brochures is great fun. Because they are often one-off or occasional projects, you can give full rein to your creative flair and produce something that makes a real impact and provides a talking point for visitors.

Typical events (and series of events) that benefit from brochure printing are:

  • Concerts
  • Lectures
  • Theatre tours
  • Literary festivals
  • Jazz festivals
  • Openings of new shops/restaurants/bars
  • Seasonal events at garden centres
  • Exhibitions at galleries or museums
  • Conferences
  • Trade shows
  • Workshops

Whilst these events differ greatly in style and audience, there are some common features that any brochure printing project will almost always need to include. Here's our roundup of the 10 most important considerations.

01. Front cover

These vibrant fold-out leaflets by Brightsky were created for The Royal Parks

No matter what kind of brochure you're designing, an eye-catching front cover is crucial in order to encourage your readers to pick it up in the first place. So make sure you use large display typescripts, strong colours and striking images right on the front cover. any - just a few choice snippets to get the reader engaged and excited.

02. Contents

Not all brochures need a contents page or contents section. But if your brochure is longer than a few pages and has more than three sections, you should consider including one. Not only is a list of contents useful for the reader, but also its layout can help to break up that first page and be pleasing to the eye.

03. Block text

Most brochures contain block text elements, perhaps explaining background information about the event, its history and the philosophy that lies behind it. Make sure that the amount of text you use is appropriate for the audience and the way in which they will be using the brochure. Consider whether your readers will be reading these sections in their entirety there and then, reading the brochure at home after the event or simply flicking through to find the sections relevant to them.

04. Maps and floorplans

Designed by Louise Murphy, this brochure was part of a full rebrand of a local arts and culture festival
Samsung Samsung Galaxy Note II, White 16GB (Verizon Wireless)
Wireless (Samsung)
  • Display: 5.5-inches
  • Camera: 8-MP
  • Processor Speed: 1.6 GHz
  • OS: Android 4.1 (Jelly Bean)

Max & Erma's rejects AIDS event

by alan_NC

Max & Erma's rejects AIDS event
Restaurant chain denies policy biased
"Partner with Max & Erma's for a fundraiser that's fun for everyone!" a company flier proclaims.
But when Linda Underwood, a board member of a Louisville AIDS coalition, called Friday to inquire about doing just that, she said she was told the restaurant company doesn't allow fund-raisers for
groups that benefit people with AIDS.
Underwood said Sandy McPhillips, the chain's community relations coordinator for Kentucky, told her that Max and Erma's had experienced "negative political fallout" from previous AIDS-related
fund-raisers

Sorry, link doesn't work. Here:

by dingbot

H & S CATERERS - PIG ROAST
ABOUT MY BUSINESS
SERVING DELAWARE COUNTY AREA - TRI-STATE AREA
ALL OCCASIONS:
INSIDE AND OUTSIDE EVENTS
COMPANY AND CORPORATE PICNICS
WEDDINGS
REUNIONS
CHRISTENINGS
CLUBS, ETC.
TRAVEL 75 MILE RADIUS & [SEASHORE POINTS MUST HAVE AT LEASE 200 PEOPLE]
MENUS
MENU ONE:100 people to 2500 people
PIG ROASTS, STEAK BAKES, RIBS AND CHICKEN, CLAM BAKES, SHRIMP FEASTS,CRAB FEASTS, AND BULL ROASTS and old fashion CORN BOILS
MENU TWO:
CHOOSE FROM A HUNDRED AND forty two ITEMS - PLEASE CALL FOR BROCHURE PACKAGE
30 - 600 PEOPLE
How To Contact Me
PHONE: 610-494-8959
FAX: 610-494-8959
EMAIL: HSCaterers@aol.com

What did your letter say?

by thompscl

Do you know what types of jobs the people have that have hired you for your weddings?
People generally don't read, fyi. Instead they recognize your name and just go on autopilot.
So, how would you differentiate this new service? Find out their work titles, and send a new brochure to their work address announcing your new corporate events division.
Then, follow up with a phone call and ask them to refer you to someone in their corporate events or HR department. This may be tricky because of the business & personal relationships people like to maintain.

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